websites & web design

beautiful websites.
better leads.
bigger growth.
Our growth-focused websites will increase your brand engagement, drive leads, and help close customers.

Real Talk

what our clients come to us

‘Our business website is well past its expiry date.’

‘Our website takes far too long to load.’

'Our site doesn't convert our customers.'

‘There’s no time to fix bugs or make regular updates.’

we let our work
speak for itself.

View some of our favourite projects or see our whole portfolio here.

are you thinking of your website properly?

growth-focused websites that increase your bottom line.

Just making people go weak in the knees with fancy graphics isn’t enough to generate business.

Neither is just telling people what you do.

For your website to make an impact, it has to be designed to attract, nurture, and convert your customers – otherwise it’s just an expensive billboard.

At ethos, we analyze customer behaviour patterns, look at search trends, and apply our understanding of behavioural psychology to design a digital journey that leads to conversion and growth for your business.

We believe in creating lead generating, customer experiences – not just a website.

Our Focus

attract, educate, & convert your customers

We focus on building websites that convert your customers by focusing on being:


SEO best practices are implemented from within before we launch to ensure it's doing all it can to grow traffic.

Customer-Focused Design

Our websites not only generate leads, but are built around what your customers actually want, need, and are looking for.


We build every page with an understanding of how we want the customer to act on it and what a conversion is.

This means you get a website that does your work for you and converts leads into customers.

Is Your Website Converting Customers?

your website should be more than just a billboard on the internet

Built right, here's what a website can be for your company:

A digital "sales team" that's attracting and selling customers day and night.

An effortless way to sell your products and services.

A 24/7 billboard that explains what you do to customers.

A cost-effective communication channel with customers & partners.

A powerful attractor of new talent and great employees.

A credibility builder, showcasing your company as the top authority in your field.

A brand builder, showcasing what your company is to the world what you are all about.

An acquisition tool, capturing the interest of potential customers around the clock.

who we work with:

Small-business entrepreneurs
Medium-sized brands
Professional services
B2B technology cos
One-(wo)man bands & freelancers
B2B & B2C companies

The Deliverables

what you'll walk away with

A powerful site that attracts, educates, and convert customers.

A 24/7 sales platform that sells for you around the clock.

No more website headaches so you can focus on your biz.

find out how your site is ACTUALLY performing

get a free website audit

How We Work

our process

Review Current Site & Data

In a world flooded with data, we start every project conducting research and interviews that gives us invaluable insight into what your brand is and should become.

Customer-Focused Goals

Based on what we learn during research, we set specific, customer-focused goals for each section of the site, making sure that everything we deliver makes an impact.

Create Designs & Outlines

At the centre of a great brand is a bold idea and a clear philosophy that resonates with people. This becomes the pillar that everything brand (and company) is built around.

Create Conversion-Focused Content

This is the flag you fly. Your BIG IDEA. The value you bring to customers. But it isn’t just what you want it to be. It’s a combination of your opinions and those of your customers. We express this with a clear mission and purpose, values we co-develop, and keywords that drive your messaging.

Incorporate Your Brand Identity

We make sure your logo, imagery, and brand identity are guided by your value proposition. All the designs we build and naming recommendations we make are backed by research and justified with compelling explanations – not fluff.

Launch The Site!

This is the flag you fly. Your BIG IDEA. The value you bring to customers. But it isn’t just what you want it to be. It’s a combination of your opinions and those of your customers. We express this with a clear mission and purpose, values we co-develop, and keywords that drive your messaging.

Real Talk

we practice what we preach

We built this company with growth-focused website, a powerful brand, content marketing, lead automation, and targeted copywriting — all without venture capital, expensive advertising, or an outbound sales team.

And today, we’re a thriving business.

Now, we’d like to do the same for your company – freeing up your time and space so that you can focus growing the core of your business.

our happy clients

We let our work speak for itself.

I can sincerely recommend Ethos as a tight-knit team of result-driven, highly-skilled and passionate creatives. Their workflow is full of wonderful ideas and they have the ability to execute. The end result was absolutely amazing.


Matt Lister

CEO, Cloud Advisors
Working with Ethos we were able to really hone in on what our vision actually looked like and they delivered something that blew our expectations away. They gave us a website and platform that we can really use to grow the podcast.

Joss Biggins

Founder, thinkspace podcast

When I came to Ethos, I didn’t really know what I wanted. All I knew was that it had to be simple, beautiful, and showcase my photography. The team there blew me away and my site has paid itself off 1000x over. Seriously, they are amazing.


Angela Ruscheinski

Founder, Angela Ruscheinski Photo
Our Shameless Attempt To Impress You

our work

BrandingWeb Design

BD Rigging

A local industrial rigging company that wanted to make some big moves digitally.

BrandingWeb Design

Cloud Advisors

A high-growth B2B software SAAS company that is hitting their stride and needed a brand and website to match their ambitions.

BrandingWeb Design


A Vancouver-based podcast who was in need of a fresh new look to fit the depth of their conversations.

BrandingWeb Design

Angela Ruscheinski Photo

A world-renowned wedding photographer that wanted a website that did justice to her stunning photography.

finally, get a website that converts.

If you’re thinking of building a new website, take us up on a free 30-minute website chat before you do.

We’ll share all our website secrets with you – learned over 100s of projects.

No obligations. No hard sell. Just our honest advice.

Schedule your free website consult today or tell us about your project in the form.


starting a new website project can be daunting. We're here to answer any questions you may have to help you feel at ease.

We have been crafting websites and brands since 2006 and along that way, we’ve learned a lot about what it takes to deliver a successful project – big or small.

Our strategy is to work closely with our clients, offering clear communication to ensure we’re all on the same page, as well as applying the knowledge we know works.

We have put together this FAQ page to answer many of the questions we get asked from people just like you.

We are here to make the entire process super easy for you.

If you’re interested in working with us, your first step is to contact us.

There are a lot of variables at play when it comes to building a great business website, but we do our best to simplify it for you.

Our basic business websites begin around $4,000 and go up from there, depending on your specific needs such as messaging, SEO, marketing funnel design, etc.

Most websites take between four and six weeks to complete. However, this depends on the complexity of your needs and the speed at which you get us the right content. We supply a customized timeline as a part of our proposal process.

Every website needs a domain name to be found. If you don’t already have one, we can assist you in setting this up.

100%. Because of the way Google ranks websites, we build all of our websites with a ‘mobile-first’ approach. Your site will specifically be designed to look and work great on all device types including mobile, tablet, and desktop.

Yes we do! We specialize in E-commerce websites on both WooCommerce and Shopify.

A Content Management System is a web-based tool that makes it easy for you to update your website, without needing to know any code or technical skills. With a good CMS (such as WordPress) you can add and edit pages, images, products and blog entries easily.

Absolutely. For every build, we provide all of our clients with website training to help you keep your website updated.

Search Engine Optimization (SEO) is all about making sure that your website shows up high in the Google rankings for your selected topics, when people are searching for them. There are many factors that go into achieving great SEO, but one of the most important is the quality and relevance of the copywriting on your website. It is considered organic marketing. For more information on SEO, click here.

Your SEO timeline depends on a number of factors including your content, location, and the competitors in your field. We provide initial SEO configuration on all the websites we build, but it’s more than likely your website will require more than this to be competitive.

To learn more about SEO, click here or enquire about our Website Care Packages for more information about our ongoing SEO support.

Absolutely. Most of our clients choose that, so that they can focus on what they need to do with their businesses. We have a number of ongoing website care packages with various levels of support including hosting, software and security updates, backups, SEO, and content management. Enquire to find out more.

That depends on the package you choose for your website. But yes, we employ a team of bomb copywriters who are known to write powerful website copy designed to convert.

We will also help tweak the content you supply to suit the page layout and help with focused keywords for good SEO.

Absolutely! We believe in ensuring there is great cohesion between all your web platforms. We can assist in email marketing, Facebook page setup and management.

We have a team of in-house designers that allow us to offer complete branding packages. This will set you  up with a powerful brand, a beautiful logo, business cards, letterheads, envelopes and the rest.

We offer website hosting to help simplify the process and help with ongoing maintenance and updates. If you already have a hosting service, you’re welcome to use it as long as it is suitable for your needs.