Branding

get a brand that customers love.

Data-driven brand design that attracts and converts potentials customers – without you having to say a word.

Real Talk

why clients come to us

‘we are embarrassed to show our brand to customers'

'we don't have a message customers can understand'

'it feels like our company is straight out of the 90s...'

'we want to differentiate ourselves from our customers'

why your brand matters

if they don't understand your brand
they won't understand how you can help.

Branding isn’t just about being beautiful, it’s about connecting with your customers and saying what you’re all about – without having to actually say it.

Our goal with every project is to give a brand that is differentiated from your competitors – driving engagement and establishing your credibility.

Just like humans, businesses have their own unique personalities and values, and the role of your Brand Identity is to make those understood and clear without you having to explain them to customers.

A well-built brand will help your customers differentiate you from the rest.

Real Talk

we're a good match if:

You’re an entrepreneur launching a new biz and you need beautiful branding that customers and investors love.

You've worked with other designers, but the quality of work was a struggle. It wasn't a good return on your money.

You've been successful for some time, and you’ve outgrown your existing identity. Time for a big old brand refresh.

You’re a manufacturer looking for fresh patterned artwork to set your products apart.

Feel like one of those fits?
Let's create a design for your brand that you’re proud of.

we let our work
speak for itself

View some of our favorite projects or see the whole portfolio below.

How We Work

our process

this is where we figure out who you are and who your customers think you are...
and make sure they match.

conduct research & interviews

Sure, you can guess, but it's going to cost you. In a world flooded with data, we start every project conducting research and interviews that gives us invaluable insight into what your brand is and should become.

develop core
philosophy

At the centre of a great brand is a bold idea and a clear philosophy that resonates with people. This becomes the pillar that everything brand (and company) is built around.

customer persona research

It's easy to say that everyone is your customer, but you can't market the same way to everyone. Customer persona research makes it crystal clear who you are targeting and it let's you tell them what they want to hear.

define your value prop

This is the flag you fly. Your BIG IDEA. The value you bring to customers. But it isn’t just what you want it to be. It’s a combination of your opinions and those of your customers. We express this with a clear mission and purpose, values we co-develop, and keywords that drive your messaging.

brand identity creation

We make sure your logo, imagery, and brand identity are guided by your value proposition. All the designs we build and naming recommendations we make are backed by research and justified with compelling explanations – not fluff.

ongoing optimisation

A brand is not just a static thing and the evolution of it is crucial in a rapidly changing world. We’re experts at brand iteration (ie: learning quickly from mistakes and improving based on what the data says) and treat brand design as an ongoing process.

who we work with

Small-business entrepreneurs
Medium-sized brands
Professional service companies
B2B technology companies
Start-ups
Freelancers
B2B & B2C companies

And hopefully you!

Our Focus

differentiators that drive
brand love

Our research shows that most brands adopt ineffective differentiators that customers don’t notice or care about.

They end up promoting the wrong differentiators and it can be disastrous for the bottom line – costing them countless new business opportunities, lost revenues, and wasted resources.

At ethos, we take you through a proven process that uncovers a set of differentiators that not only set you apart, but deliver a distinct competitive advantage and create a whole-lotta brand love.

Our Goal

attract, educate, & convert your customers.

customer-focused

Powerfully communicate what you're about – your values, your services, your ideas and your personality.

search engine ready

Display your pride, commitment, and credibility to customers and establish yourself as an authority.

conversion optimize

Make your customers feel good and separate yourself from your competitors – making you memorable.

not quite sure about your brand?

get our free brand consult.

The Deliverables

a brand is so much more than a logo

done right, it gives people something to connect with.
purpose, mission and vision
values and keywords
communication guidelines
tone of voice and messaging
targeted personas
logos, fonts and colours
visual guidelines
brand collateral

Real Talk

we practice what we preach

We built this company with powerful brand, content marketing, lead automation, and targeted copywriting — and without venture capital, expensive advertising, or an outbound sales team.

Today, we’re a thriving business. 

Now, we’d like to do the same for you company – freeing up your time and space so that you can focus growing the core of your business.

our branding packages.

Package 1.

baby brand.

includes:

brand research.

brand strategy.

brand identity.

brand collateral.

1. Brand Research

Market Research – Understanding your market’s current perceptions, trends, beliefs, and barriers.

Customer Research – Customer-focused exploration to determine who your customers are, the language they use, the problems they have, and how your brand can solve them.

 

2. Brand Identity

Mood Board – A curated mood board inspired by our brainstorm sessions, your worksheets, and examples of design styles we like.

Brand Name – A brand name that perfectly captures how you want your brand to be positioned.

Brand Logo – The cornerstone of your company’s visual identity. Sketches will be whittled down to the best three to five concepts and your favorite options will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

Color Palette – A branded color palette that acts as the foundation for your brand’s look and feel. You will receive a document listing the specifications for the colors in your brand, used by print vendors and web developers.

Font & Typography – The perfect typefaces to complement your new brand design. If necessary, fonts need to be purchased by the client for use beyond the files provided.

 

3. Brand Collateral

Business Cards – A must have for any business.

 

Package 2.

bigger brand.

includes:

brand research.

brand strategy.

brand identity.

brand collateral.

1. Brand Research

Market Research – Understanding your market’s current perceptions, trends, beliefs, and barriers.

Customer Research – Customer-focused exploration to determine who your customers are, the language they use, the problems they have, and how your brand can solve them.

Competitor Research – Learning about the current state of your competitors, their strengths, weaknesses, and offerings.

 

2. Brand Identity

Mood Board – A curated mood board inspired by our brainstorm sessions, your worksheets, and examples of design styles we like.

Brand Name – A brand name that perfectly captures how you want your brand to be positioned.

Brand Tagline – A statement piece that tells the world what you’re all about and gives you a strong position in your market.

Brand Logo – The cornerstone of your company’s visual identity. Sketches will be whittled down to the best three to five concepts and your favorite options will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

Secondary Logo – An alternate logo to be used in lieu of your primary logo when appropriate (such as social media profiles, stamps, overlays, stickers, etc), giving you more flexibility, application, and brand cohesion.

Color Palette – A branded color palette that acts as the foundation for your brand’s look and feel. You will receive a document listing the specifications for the colors in your brand, used by print vendors and web developers.

Font & Typography – The perfect typefaces to complement your new brand design. If necessary, fonts need to be purchased by the client for use beyond the files provided.

Custom Pattern and Texture Designs (if required)

Brand Imagery Guidelines – Defining what kind of imagery fits with your brand and how best to use it.

Brand Usage Guidelines – An identity manual that ensures consistency in all future branded communications. It contains logo usage rules, color palettes, typography and recommendations, and examples of the brand elements correctly used in various applications.

 

3. Brand Collateral

Business Cards

Letterhead

Envelopes

Invoices

Package 3.

best brand.

includes:

brand research.

brand strategy.

brand identity.

brand collateral.

1. Brand Research

Market Research – Understanding your market’s current perceptions, trends, beliefs, and barriers.

Competitor Research – Learning about the current state of your competitors, their strengths, weaknesses, and offerings.

Customer Research – Customer-focused exploration to determine who your customers are, the language they use, the problems they have, and how your brand can solve them.

 

2. Brand Strategy

Brand Story – Humans are story-loving creatures. We will develop the story behind your brand and why it exists.

Brand Personality – If your brand was human, what type of person would it be? How would people describe it? What words would we use to describe it? We will define 3 to 5 words that describe your brand in a way other humans will relate to.

Brand Values – Uncovering and properly positioning the unique values you and your brand live by.

Brand Positioning – A short paragraph that accurately describes your brand’s position in the market place and helps provide focus and understanding about who you are and what you do. It will define the brand in terms of product category, target audience, benefits offered and evidence.

Brand Promise – This is the promise you will always make sure you keep to customers. It instills trust with your customers.

Brand Voice – Your Brand Voice is your language choice. It’s your writing style. It’s your way of saying the same thing someone else may say, but in a way that is unique to you. It’s also your key to consistent content, better reach, and a more distinct connection with your audience.

 

3. Brand Identity

Mood Board – A curated mood board inspired by our brainstorm sessions, your worksheets, and examples of design styles we like.

Brand Name – A brand name that perfectly captures how you want your brand to be positioned.

Brand Tagline – A statement piece that tells the world what you’re all about and gives you a strong position in your market.

Brand Logo – The cornerstone of your company’s visual identity. Sketches will be whittled down to the best three to five concepts and your favorite options will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

Secondary Logo – An alternate logo to be used in lieu of your primary logo when appropriate (such as social media profiles, stamps, overlays, stickers, etc), giving you more flexibility, application, and brand cohesion.

Color Palette – A branded color palette that acts as the foundation for your brand’s look and feel. You will receive a document listing the specifications for the colors in your brand, used by print vendors and web developers.

Font & Typography – The perfect typefaces to complement your new brand design. If necessary, fonts need to be purchased by the client for use beyond the files provided.

Custom Pattern and Texture Designs (if required)

Brand Imagery Guidelines – Defining what kind of imagery fits with your brand and how best to use it.

Brand Usage Guidelines – An identity manual that ensures consistency in all future branded communications. It contains logo usage rules, color palettes, typography and recommendations, and examples of the brand elements correctly used in various applications.

 

4. Brand Collateral

Business Cards

Letterhead

Envelopes

Invoices

you deserve
a brand that shines.

💎 💎 💎

Are you thinking about a new brand?

Before you do, take us up on a free 30-minute brand chat.

We’ll share all our branding secrets with you – telling you what we’ve learned completing hundreds of projects.

No obligations. No hard sell.

Schedule your free branding consult today.

Scroll to Top