ethos + agency

design rate sheet

Rates as of Q1 2021

Ad Set Creative

All ad sets include revisions until you are satisfied.

1200x627 Ad Set

1200×627 Ad Sets are perfectly designed for conversions on Facebook or LinkedIn social feeds.

Development includes sourcing/creating visual assets, brand matching, and delivery of final design files.

All ad sets include revisions until you are satisfied!

$235 per ad set
$25 per add’l variant of the ad (minor design changes)
$55  to convert a 1080×1080 ad set into an additional 1200×627 ad set.

1080x1080 Ad Set

1080×1080 Ad Sets are designed for conversions on Facebook or LinkedIn carousels.

Includes sourcing/creating visual assets, brand matching, and delivery of final design files.

All ad sets include revisions until you are satisfied!

$235 per ad set
$35 per add’l variant of the ad
$55  to convert a 1200×627 ad set into an additional 1080×1080 ad set.

Carousel Post Ad Set

Carousel Post Ad Sets includes up to 3 screens, with each additional screens available to be added.

Includes sourcing/creating visual assets, brand matching, and delivery of final design files.

All ad sets include revisions until you are satisfied!

$325 per three screen ad set
$25 per additional screen
$75 per ad set variant including all screens

Google Ads
PNG

Google Ad Set includes development of an ad set for the Google Ads Network.

For simplicity, we start as a base rate for the single design and have a variable cost depending on the number of dimensions required.

Includes sourcing/creating visual assets, brand matching, and delivery of final design files.

All ad sets include revisions until you are satisfied!

$235 per ad set
$35 per add’l dimension of the ad capped at $325 for all Google Ad dimensions (200×200, 250×250, 300×250, 336×280, 728×90, 970×90)

Google Ads
HTML5, Static

These are similar to the above Google Ads, but designed for the HTML5 network.

$325 per ad set
$35 per add’l dimension of the ad capped at $425 for all Google Ad dimensions (200×200, 250×250, 300×250, 336×280, 728×90, 970×90)

Google Ads
HTML5, Animated

These are similar to the above HTML Google Ads, but are more complex, eye-catching designed, built with animation from the ground up.

$725 per ad set and includes up to 6 dimensions.

eBooks, PDFs and Presentations

All options include revisions until you are satisfied.

One Pagers, PDFs, Brochures

One-pagers and PDFs are great for creating marketing brochures, conveying lots of information, or creating other marketing collateral designed to sell your product.

ethos offers two PDF packages:

simple pdfs
$325 for the initial design and layout
$125 for each additional page, based on similar design
$55 for text-based variant content changes

complex pdfs
$425 for the initial design and layout
$175 for each additional page, based on similar design
$55 for text-based variant content changes

eBooks

eBooks are great for driving mailing list sign-ups or establishing your brand as a thought leader.

ethos offers two eBook packages:

simple eBooks
A simple eBook is perfect for white papers or longer-form content where the content is front and center.

$295 for up to 4 pages
$75 per additional page
Up to 3 revisions
Each additional revision at 10% of the original price.
Discount available after 10 pages

complex eBooks
A complex eBook is perfect for material that is design to be a staple in your marketing aresenal. They are more complex in structure, more deeply branded, and have beautiful design/magazine style layout.

$395 for up to 4 pages

$125 per additional page
Up to 3 revisions
Each additional revision at 10% of the original price.
Discount available after 15 pages

Presentation Design

powerful powerpoint/ Google Slides design for corporate presentations

$325 for cover page and 2 pages of design
$75 for each additional page, based on similar design
Up to 3 revisions
Each additional revision at 10% of the original price.
Discount available after 10 pages

The two big differentiators between the one-pager and the eBook is amount and complexity of the content and structure behind the content on the page.

One-pagers are generally designed as marketing sheets that require more complex structures and more numerous elements per page.

While eBook designs can be complex, the content structure is generally more simple.

Logo + Branding

Wordmark Logos

Wordmarks are a type of logo design that only includes the company name — no symbols, mascots, or badges. Think Google or Coca Cola.

Starting at $995

Brandmark Logos

Wordmarks are a type of logo design that only includes the company name — no symbols, mascots, or badges. Think Google or Coca Cola.

Starting at $1,495

Brand Packages

Includes:

  • Brand strategy consult
  • Brand identity suite
  • Primary, secondary & sub mark logo, icons or pattern
  • Colors
  • Fonts
  • Style Guide

Starting at $4,995

Stock Imagery & Illustrations

Stock Imagery

Looking for stock imagery that doesn’t feel stock? ethos will source the perfect stock imagery for your project at a rate of $25 per image, plus licensing costs.

Illustrations

Illustrations start at $175 for simple illustrations and increase in cost as complexity of the illustration rises.

Complexity includes number of elements and type of design.

Please contact for a unique quote.

Sales Page + Funnel Design

Sales Pages

A sales page is a standalone page created with one specific purpose  –  to drive customers to and secure sales for your product.

We do full-custom sales pages including design, customer flow, and copywriting.

Starting at $995

Sales Funnels

Looking for a more complex flow to drive your customers through, including lead capture, sales pages, and email automation? We design and execute complete top-of-funnel, middle-of-funnel, and bottom-of-funnel sales funnels to drive and convert your traffic.

Sales funnels start at $1,995

Website Design

Simple Website Design

Simpe websites are perfect for small projects and companies just getting started in standard industries.

They don’t require too much custom design, aren’t too complex, and don’t re-invent the wheel.

Include up to 5 pages.

Website design packages starting at $2,995.

Complex Website Design

Complex websites are perfect for growing brands that understand their target market and want to turn their website into a powerful sales channel.

With complex websites, we map out user flows, get focused on conversions, and build you something that becomes a 24/7 sales channel.

Website design packages starting at $5,995.

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