ethos + agency

brand identity packages.

Real Talk

why clients come to us.

'we want a brand that represents our values and speaks to the world.'

‘we kind of, sort of embarrassed to show our brand and website to customers'

'we don't have a message that our customers can easily understand'

'okay, let's be honest. it feels like our company is straight out of the 90s...'

our branding packages.

Package 1.

the baby brand.

includes:

brand research.

brand strategy.

brand identity.

brand collateral.

1. Brand Research

Market Research – Understanding your market’s current perceptions, trends, beliefs, and barriers.

Customer Research – Customer-focused exploration to determine who your customers are, the language they use, the problems they have, and how your brand can solve them.

 

2. Brand Identity

Mood Board – A curated mood board inspired by our brainstorm sessions, your worksheets, and examples of design styles we like.

Brand Name – A brand name that perfectly captures how you want your brand to be positioned.

Brand Logo – The cornerstone of your company’s visual identity. Sketches will be whittled down to the best three to five concepts and your favorite options will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

Color Palette – A branded color palette that acts as the foundation for your brand’s look and feel. You will receive a document listing the specifications for the colors in your brand, used by print vendors and web developers.

Font & Typography – The perfect typefaces to complement your new brand design. If necessary, fonts need to be purchased by the client for use beyond the files provided.

 

3. Brand Collateral

Business Cards – A must have for any business.

 

investment.

$3,990 + taxes

Package 2.

bigger brand.

includes:

brand research.

brand strategy.

brand identity.

brand collateral.

1. Brand Research

Market Research – Understanding your market’s current perceptions, trends, beliefs, and barriers.

Customer Research – Customer-focused exploration to determine who your customers are, the language they use, the problems they have, and how your brand can solve them.

Competitor Research – Learning about the current state of your competitors, their strengths, weaknesses, and offerings.

 

2. Brand Identity

Mood Board – A curated mood board inspired by our brainstorm sessions, your worksheets, and examples of design styles we like.

Brand Name – A brand name that perfectly captures how you want your brand to be positioned.

Brand Tagline – A statement piece that tells the world what you’re all about and gives you a strong position in your market.

Brand Logo – The cornerstone of your company’s visual identity. Sketches will be whittled down to the best three to five concepts and your favorite options will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

Secondary Logo – An alternate logo to be used in lieu of your primary logo when appropriate (such as social media profiles, stamps, overlays, stickers, etc), giving you more flexibility, application, and brand cohesion.

Color Palette – A branded color palette that acts as the foundation for your brand’s look and feel. You will receive a document listing the specifications for the colors in your brand, used by print vendors and web developers.

Font & Typography – The perfect typefaces to complement your new brand design. If necessary, fonts need to be purchased by the client for use beyond the files provided.

Custom Pattern and Texture Designs (if required)

Brand Imagery Guidelines – Defining what kind of imagery fits with your brand and how best to use it.

Brand Usage Guidelines – An identity manual that ensures consistency in all future branded communications. It contains logo usage rules, color palettes, typography and recommendations, and examples of the brand elements correctly used in various applications.

 

3. Brand Collateral

Business Cards

Letterhead

Envelopes

Invoices

investment.

$6,990 + taxes

Package 3.

biggest brand.

includes:

brand research.

brand strategy.

brand identity.

brand collateral.

1. Brand Research

Market Research – Understanding your market’s current perceptions, trends, beliefs, and barriers.

Competitor Research – Learning about the current state of your competitors, their strengths, weaknesses, and offerings.

Customer Research – Customer-focused exploration to determine who your customers are, the language they use, the problems they have, and how your brand can solve them.

 

2. Brand Strategy

Brand Story – Humans are story-loving creatures. We will develop the story behind your brand and why it exists.

Brand Personality – If your brand was human, what type of person would it be? How would people describe it? What words would we use to describe it? We will define 3 to 5 words that describe your brand in a way other humans will relate to.

Brand Values – Uncovering and properly positioning the unique values you and your brand live by.

Brand Positioning – A short paragraph that accurately describes your brand’s position in the market place and helps provide focus and understanding about who you are and what you do. It will define the brand in terms of product category, target audience, benefits offered and evidence.

Brand Promise – This is the promise you will always make sure you keep to customers. It instills trust with your customers.

Brand Voice – Your Brand Voice is your language choice. It’s your writing style. It’s your way of saying the same thing someone else may say, but in a way that is unique to you. It’s also your key to consistent content, better reach, and a more distinct connection with your audience.

 

3. Brand Identity

Mood Board – A curated mood board inspired by our brainstorm sessions, your worksheets, and examples of design styles we like.

Brand Name – A brand name that perfectly captures how you want your brand to be positioned.

Brand Tagline – A statement piece that tells the world what you’re all about and gives you a strong position in your market.

Brand Logo – The cornerstone of your company’s visual identity. Sketches will be whittled down to the best three to five concepts and your favorite options will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

Secondary Logo – An alternate logo to be used in lieu of your primary logo when appropriate (such as social media profiles, stamps, overlays, stickers, etc), giving you more flexibility, application, and brand cohesion.

Color Palette – A branded color palette that acts as the foundation for your brand’s look and feel. You will receive a document listing the specifications for the colors in your brand, used by print vendors and web developers.

Font & Typography – The perfect typefaces to complement your new brand design. If necessary, fonts need to be purchased by the client for use beyond the files provided.

Custom Pattern and Texture Designs (if required)

Brand Imagery Guidelines – Defining what kind of imagery fits with your brand and how best to use it.

Brand Usage Guidelines – An identity manual that ensures consistency in all future branded communications. It contains logo usage rules, color palettes, typography and recommendations, and examples of the brand elements correctly used in various applications.

 

4. Brand Collateral

Business Cards

Letterhead

Envelopes

Invoices

investment.

$11,990 + taxes

our happy clients.

we let our work speak for itself.

I can sincerely recommend Ethos as a tight-knit team of result-driven, highly-skilled and passionate creatives. Their workflow is full of wonderful ideas and they have the ability to execute. The end result was absolutely amazing.

5/5

Matt Lister

CEO, Cloud Advisors
Working with Ethos we were able to really hone in on what our vision actually looked like and they delivered something that blew our expectations away. They gave us a website and platform that we can really use to grow the podcast.
5/5

Joss Biggins

Founder, thinkspace podcast

When I came to Ethos, I didn’t really know what I wanted. All I knew was that it had to be simple, beautiful, and showcase my photography. The team there blew me away and my site has paid itself off 1000x over. Seriously, they are amazing.

5/5

Angela Ruscheinski

Founder, Angela Ruscheinski Photo
Our Process

what to expect.

We’ve been doing this for over 10 years, and while a lot has changed, the fundamentals haven’t.

We believe that at the end of the day, your site should do three things for you:

01

Client Questionnaire

Client questionnaire. You tell me all about your biz and why you do what you do.

02

Research

🌝 Research & Pinterest. I research your industry, competition and trends. Then I put together a Pinterest board for inspiration that you collab with me on to define the design direction of your brand. This way there are no surprises.

03

Concept Design

🌝 logo designs. I create logo design concepts and plant the seed for the brand to grow.

04

Finalization

🌝 logo designs. I create logo design concepts and plant the seed for the brand to grow.

you deserve
a brand that shines.

💎 💎 💎

Are you thinking about a new brand?

Before you do, take us up on a free 30-minute brand chat.

We’ll share all our branding secrets with you – telling you what we’ve learned completing hundreds of projects.

No obligations. No hard sell.

Schedule your free branding consult today.