project brief
To provide a local industrial rigging and moving company with a powerful new website and brand face-lift that set them well above their competition and will enable them to execute full digital marketing campaigns in the future.
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project features.
beautiful images to win the hearts of customers.
search engine optimized images win the hearts of Google.
Images do a powerful job of conveying a story in a fraction of a second, but they unless they are optimized for Google, they do little to help your website get found. We set-up Angela’s site to ensure that the search engines loved her images as much as her customers do.
we are are wired to connect with each other over stories.
a powerful blog to help Angela connect with her audience on a deeper level.
As humans, all of us are hard-wired to connect with each other through storytelling. Knowing that, we designed a simple, but elegant blog that allowed Angela to showcase her shoots and tell the story behind them. All of this allowed customers to explore Angela’s photography in more depth.
answer customer's questions – without actually having to answer your customer's questions.
As a well-known photographer, Angela gets asked the same questions over and over again. To simplify her life and streamline her business, we designed an intelligently laid out menu structure which helped do a lot of the heavy-lifting – answering questions customers were asking and showcasing the value Angela can provide.
making it really easy for customers to book sessions with Angela.
We made it really easy for potential customers to book sessions with Angela, and for Angela to weed out the customers that were unlikely to book through an automated follow-up process.