Before We Begin
a quick word
We’ve been doing this for over 10 years, and while a lot has changed, the fundamentals haven’t.
We believe that at the end of the day, your site should do three things for you:
It should be a powerful customer educator.
Helping potential customers to understand what you are all about – effortlessly.
It should be a powerful driver of acquisition.
We make it easy for customers to become, well, customers!
It should do a lot of the heavy lifting for you
Your website should be like an employee that's working for you around the clock, work for you day-in and day-out without you having to lift a finger.
To achieve this for you, we blend our unique knowledge of behavioural psychology, search engine optimization, user experience and design, funnel creation, and beautiful design to create experiences that both educate AND convert your customers.
We look forward to working with you.
– Julian + Ethos team.
To provide Parr Business Law with a powerful new website that acts as a 24/7 customer educator and lead generation platform, helping:
1. to make clients aware of what Parr offers
2. to turn interested visitors into leads, and
3. to do all of this with Parr doing less work
It's Not "Just A Website"
what you're getting
Our websites aren’t just websites.
They are customer-focused, conversion-centric sales platforms designed to put your message out in front of your customers in a way that engages them and convinces them to act.
By the end of the project, you will have:
A 24/7 customer-education platform.
Educate prospects, convert customers, and drive inquiries all without having to lift a finger. By the end of the project you will have a website that educates customers about what you do around the clock.
A customer-centric lead-generator focused.
We build all our sites focused on two things: 1) the visitor and 2) turning that visitor into a customer. We do so by staying hyper-focused on visitor-flow and lead generation.
A dynamic platform that enables growth.
It's not about "having a website. It's about having a tool that helps your business today while supporting your growth tomorrow. It's not just a static billboard. It's a dynamic marketing machine that can be used to tell stories, run promotions, generate leads, and publish content your customers love.
A powerful brand and reputation builder.
People are wired to make judgments based on their first impression. We make sure that that impression is the exact one you want them to have.
Through our conversations, we’ve determined the following areas are key for your site to be a success:
Showcasing Parr Business Law and their value proposition to visitors, as well as providing a high-level overview of the main sections of the website.
What We Do
A templated page design that showcases Parr's service areas as well as distinct in-depth pages for each of the service areas.
Who We Are
A templated page design that showcases the Parr team, as well as distinct pages for each team member, consisting of an image and a bio.
What Makes You Different
A sales page outlining the key differentiations that make Parr unique.
A fully-customized blog enabling Parr to create and share unique content, as well as create and publish SEO-focused content in the future.
Key contact details of Parr Business Law and an easy to use contact form sent to the preferred Parr email addresses.
Schedule A Chat
We believe in making it really simple for clients to set-up appointments with you. With our "Schedule A Chat" page, we make setting up appointments a breeze.
don't just take our word for it...
While we like to think our work speaks for ourselves, what we really care about is how it performs for our customers once it’s in the wild.
Don’t take our word for it, see what they have to say!
investment & timeline
Bringing this creation to market will require an investment of:
$5,499 + taxes
payable in two-terms (50% upfront, 50% upon completion).
To complete the new Parr Law site will take:
to design, develop, and launch – provided that the content is provided in a timely matter.
Turbocharging Your Website
Strategic Messaging Power-Up
Benefit-focused messaging is a key part of building any great company – and any great website.
So, how well does your messaging connect with the customers looking for your service?
How do you know?
With the Strategic Messaging Power-Up, we develop simple and clear customer-focused marketing messages that your customers can understand and will act on.
We research your customer’s current pain points and language choices and develop a brand voice that is easy to remember and engaging – because it’s that of your customers.
We then leverage this new brand voice to write web messaging that brings to life how your brand will help customers and what it will make them feel.
With Strategic Messaging in place, your brand will live, talk, and engage with the people who matter most to your business – in the way they want to be engaged with.
If we didn’t know how it worked, we’d honestly call it magic.
- In-depth company and customer research.
- 1x – 2-hour exploration interview with a marketing member of your team.
- An outline of the key marketing messages that resonate best with your customers.
In order to ensure that your site is optimized for search engines from the get go, we first need to understand what your customers are searching for and what your competitors are doing.
This add-on ensures that the site we build matches customer search queries and beats out the competition to that number one spot in Google – a must for any business that wants to grow.
- Detailed keyword research for your company and at least 3 competitors.
- On-page keyword integration and on-page SEO integration.
Lead Capture Power-Up
A website is NOT just about putting your information into the world. It’s about designing purchase pathways and a series of steps that lead your visitors from landing on your page to completing your desired action.
And make no mistake, this is an intentional and designed process.
With this Power-Up, we create distinct user flows throughout your site that will follow predictable, quantifiable, and repeatable patterns, promoting customers to take whatever action we decide is the best intention for the page.
- Designing and implementing specific lead capture calls to action throughout the site, making sure we maximize our ability to convert customers.
oversized fine print.
We are huge fans of keeping all the cards face up and making sure everyone knows all the little details.
The domain for the website will be provided by the client. If no domain is currently purchased, we will seek out and purchase a domain on your behalf. All costs will be covered by the client.
If the client does not have a preferred hosting choice, website hosting will be determined by Ethos, based on our experience, as well as the needs of the website. All costs for hosting, themes, and plugins will be covered by the client.
All content and copy will be provided by the client and uploaded to the site by Ethos.
Images will be jointly sourced by both parties and the cost of images, if any, will be covered by the client.
Your website needs to work for you, your business, and your customers and in today’s competitive web environment, you have to ensure your website is working at it’s best.
Content updates, software updates, plugins, performance, backups, and security all need to be regularly maintained to make sure that your site is performing competitively.
But your time is valuable – and it should be spent running your business. That’s where we come in.
We have packaged a range of Website Care Plans that will keep your site fresh, backed up, performance-optimized, and secure.
We encourage you to think intelligently about your website. You’ve made an investment. Now, make sure it’s working for you.
You can view our packages here.
our happy clients.
we let our work speak for itself.
I can sincerely recommend Ethos as a tight-knit team of result-driven, highly-skilled and passionate creatives. Their workflow is full of wonderful ideas and they have the ability to execute. The end result was absolutely amazing.
When I came to Ethos, I didn’t really know what I wanted. All I knew was that it had to be simple, beautiful, and showcase my photography. The team there blew me away and my site has paid itself off 1000x over. Seriously, they are amazing.