Paperclip Law

Branding, Website, and Customer Experience Overview

Before We Begin

a quick word

We’ve been doing this for over 10 years, and while a lot has changed, the fundamentals haven’t.

We believe that at the end of the day, your branding, website, and business should do three things for you:

01

It should be a powerful customer educator.

It should all aim to help potential customers understand what you are all about and make the decision to work with you – effortlessly.

02

It should be a powerful driver of acquisition.

Your website and digital systems should make it easy for potential customers to become paying customers.

03

It should do a lot of the heavy lifting for you

It's 2020. The days of doing everything are over. Your website and the digital systems behind your brand should be scalable and automated – acting like an employee that's working for you around the clock, without you having to lift a finger.

To achieve this for you, we blend our unique knowledge of behavioural psychology, search engine optimization, user experience and design, funnel creation, automation, and beautiful design to create experiences that both educate AND convert your customers.

We look forward to working with you.

– Julian + the Ethos team.

project goal

To provide Paperclip with a powerful new brand, website, and automated digital system that acts as a 24/7 customer educator and lead generation platform, helping:

1. make clients easily understand what you offer

2. nurturing the interested visitors and converting them into leads and customers, and finally

3. doing all of this with you doing less work

It's Not "Just A Website"

what you're getting

We don’t build “websites” because long-gone are the days of digital billboards that do little to convince a customer to work with you.

We build digital systems.

They are customer-focused, conversion-centric sales platforms designed to put your message out in front of your customers in a way that engages them and convinces them to act.

By the end of a project, you will have:

01

A 24/7 customer-education platform.

Educate prospects, convert customers, and drive inquiries all without having to lift a finger. By the end of the project you will have a website that educates customers about what you do around the clock.

02

A customer-centric lead-generator.

We build all our sites focused on two things: 1) the visitor and 2) turning that visitor into a customer. We do so by staying hyper-focused on visitor-flow and lead generation.

03

A dynamic platform that enables growth.

It's not about "having a website. It's about having a tool that helps your business today while supporting your growth tomorrow. It's not just a static billboard. It's a dynamic marketing machine that can be used to tell stories, run promotions, generate leads, and publish content your customers love.

04

A powerful brand and reputation builder.

People are wired to make judgments based on their first impression. We make sure that that impression is the exact one you want them to have.

The Only Thing That Matters – Real Results

CASE STUDY:
The Property Twins

The Property Twins were well-known Langley realtors, but were struggling to bring in consistent leads organically.

Ethos put together a strategy to develop the brand and build a website that monopolized the long-tail search keywords for Langley real estate.

The result was a 1000% increase in organic traffic and leads within the first 30 days and the project had a 100% ROI that same month.

project roadmap

A high-level overview of the system we discussed.
system 1:

Brand strategy

Investment: $2,500

The first step is to develop the Paperclip’s brand strategy and to get clear on what Paperclip is, what it isn’t, how it positions itself in the market, and it’s product offering. This is based on a mix of internal company knowledge, competitor landscape analysis, and customer exploration through Google Keyword Analysis, LinkedIn, Quora, and other places we know customers hang out. 

In this step, we get very clear on how Paperclip adds value to your customer’s lives and how it differentiates itself from its competitors.

Includes:

  • In-Depth Industry Research
  • In-Depth Competitor Research
  • Two-Hour Brand Strategy Session
  • Finalized and Agreed Upon Brand Strategy
system 2:

Brand design

Investment: $3,500

Once we know what Paperclip is doing, we put a face to your brand that represents how you want to come across and build a brand that customers gravitate towards.

The branding component of the contract that will be delivered will are:

    1. Brand Name – Come up with a brand name that perfectly captures how you want your brand to be represented in the market.
    2. Primary Logo – The cornerstone of your company’s visual identity, you will be delivered both JPEG, PNG, as well as editable version of the logo (PSD or AI).
    3. Secondary Logo / Alternate Graphics
    4. Image Guidelines – Develop image guidelines.
    5. Font & Typography – Find the perfect typefaces to complement your new brand design. If necessary, fonts need to be purchased by the client for use beyond the files provided.
    6. Color Palette – A branded color palette that acts as the foundation for your brand’s look and feel. You will receive a webpage listing the specifications for the colors of your brand.
system 3:

strategic messaging

Investment: $1,500

Benefit-focused messaging is a key part of building any great company.

So, how well does your messaging connect with the customers looking for your service?

How do you know?

With the Strategic Messaging, we develop simple and clear customer-focused marketing messages that your customers can understand and will act on.

We research your customer’s current pain points and language choices and develop a brand voice that is easy to remember and engaging – because it’s that of your customers.

We then leverage this new brand voice to write web messaging that brings to life how your brand will help customers and what it will make them feel.

With Strategic Messaging in place, your brand will live, talk, and engage with the people who matter most to your business – in the way they want to be engaged with.

If we didn’t know how it worked, we’d honestly call it magic.

Includes:

  • In-depth company and customer research by our research team.
  • 1x – 2-hour exploration interview with a marketing member of your team and/or customers.
  • A deliverable outlining key marketing messages that resonate best with your customers.
system 4:

website development

Investment: $5,500

We don’t build websites. We build customer-focused, conversion-centric sales platforms designed to engage your customer and convince them to act in a way that we decide best

While your site will have the all the basics, the whole build will be centered around leading a customer to a desired action – whether that’s picking up the phone or giving us their email.

Includes:

  • Up to eight lead-focused pages including about, services, contact, and a blog.
  • Baseline SEO and social sharing set-up

webside add-ons:

Lead-Capture Power-Up
Investment: $1,500

A website is NOT just about putting your information into the world. It’s about designing purchase pathways and a series of steps that lead your visitors from landing on your page to completing your desired action.

And make no mistake, this is an intentional and designed process.

With this Power-Up, we create distinct user flows throughout your site that will follow predictable, quantifiable, and repeatable patterns, promoting customers to take whatever action we decide is the best intention for the page.

Includes:

  • Designing and implementing specific lead capture calls to action throughout the site, making sure we maximize our ability to convert customers.
keyword Power-Up + Advanced SEO Set-Up
Investment: $1,500

In order to ensure that your site is optimized for search engines from the get go, we first need to understand what your customers are searching for and what your competitors are doing.

This add-on ensures that the site we build matches customer search queries and beats out the competition to those coveted spots on top of Google – a must for any business that wants to grow.

Includes:

  • Detailed keyword research for your company and at least 3 competitors.
  • On-page keyword integration and on-page SEO integration.
system 5:

digital systems & automation

Investment: TBD dependent on choices above, but most clients Invest $3K to $6K in digital system set-up, plus on-going cost of content development.

The final step is to develop the digital systems & automation that will enable your business grow effortlessly without you having to do all the work.

Set up right, we put a majority of your marketing on auto-pilot and let you focus on what you do best – provide value to your customers.

In System 5 we develop automated email systems, lead capture/nurture systems, and develop strategies to create content and use it most effectively.

This system enables you to grow and scale your business with much less work than is traditionally understood and makes servicing customers easy and effective.

This process also leverages the Brand Strategy & Strategic Marketing sessions and develops user flows that convert understand what customer pain points are and leverages them to generate interest and leads.

Testimonials

don't just take our word for it...

While we like to think our work speaks for ourselves, what we really care about is how it performs for our customers once it’s in the wild.

Don’t take our word for it, see what they have to say!

our work

www.cloudadvisors.ca

A high-growth B2B software as a service (SAAS) company focused on redefining the Employee Benefits space.

www.davisbenefits.ca

A Canada-wide employee benefits provider that services employers across the country with benefit programs and group retirement plans.

www.bdrigging.com

An established Industrial Moving Company looking to cement their digital presence and beat out their local competitors.

www.thinkspacepodcast.com

A fast-growing, Vancouver-based podcast that explores conversations for the passionately curious.

oversized fine print.

We are huge fans of keeping all the cards face up and making sure everyone knows all the little details.

domain.

The domain for the website will be provided by the client. If no domain is currently purchased, we will seek out and purchase a domain on your behalf. All costs will be covered by the client.

plugins.

If the client does not have a preferred hosting choice, website hosting will be determined by Ethos, based on our experience, as well as the needs of the website. All costs for hosting, themes, and plugins will be covered by the client.

content.

All content and copy will be provided by the client and uploaded to the site by Ethos.

Images will be jointly sourced by both parties and the cost of images, if any, will be covered by the client.

post-launch hosting.

Your website needs to work for you, your business, and your customers and in today’s competitive web environment, you have to ensure your website is working at it’s best.

Content updates, software updates, plugins, performance, backups, and security all need to be regularly maintained to make sure that your site is performing competitively.

But your time is valuable – and it should be spent running your business. That’s where we come in.

We have packaged a range of Website Care Plans that will keep your site fresh, backed up, performance-optimized, and secure.

We encourage you to think intelligently about your website. You’ve made an investment. Now, make sure it’s working for you.

You can view our packages here.

our happy clients.

we let our work speak for itself.

I can sincerely recommend Ethos as a tight-knit team of result-driven, highly-skilled and passionate creatives. Their workflow is full of wonderful ideas and they have the ability to execute. The end result was absolutely amazing.

5/5

Matt Lister

CEO, Cloud Advisors
Working with Ethos we were able to really hone in on what our vision actually looked like and they delivered something that blew our expectations away. They gave us a website and platform that we can really use to grow the podcast.
5/5

Joss Biggins

Founder, thinkspace podcast

When I came to Ethos, I didn’t really know what I wanted. All I knew was that it had to be simple, beautiful, and showcase my photography. The team there blew me away and my site has paid itself off 1000x over. Seriously, they are amazing.

5/5

Angela Ruscheinski

Founder, Angela Ruscheinski Photo

let's build something beautiful.

To move forward, simply reply to our email thread.

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