Erin Fraser Photo

A Website For A Photographer That Does Not Give A Fuck

Before We Begin

a quick word.

We’ve been doing this for over 10 years, and while a lot has changed, the fundamentals haven’t.

We believe that at the end of the day, your brand, website, and digital ecosystem should do three things for you:


They should be a powerful customer educator.

They should aim to help potential customers understand what you are about and make the decision to work with you – effortlessly.


They should be a powerful driver of acquisition.

Your website and digital systems should make it easy for potential customers to become paying customers.


They should do a lot of the heavy lifting for you.

It's 2021 – the days of doing everything manually are over.

Your website and the digital ecosystems behind your brand should be scalable and automated, acting like an employee that's working for you around the clock, without you having to lift a finger.

To achieve this for you, we blend our unique knowledge of behavioural psychology, search engine optimization, user experience and design, funnel creation, automation, and beautiful web design to create experiences that both educate AND convert your customers.

We look forward to working with you.

– Julian + the Ethos team


To provide the you with a powerful brand strategy, a fresh new website, and a digital ecosystem that acts as a 24/7 customer educator and lead generation platform, with the goal of:
1. making it easy for potential customers to understand what you offer and the value in it.
2. nurturing those interested visitors and convert them into leads, and finally
3. leveraging automation so you can work less.
It's Not "Just A Website"

what you're getting.

We don’t just build “websites” because long-gone are the days of digital billboards that do little to convince a customer to work with you.

Instead, we build digital ecosystems.

These are customer-focused, conversion-centric sales platforms designed to put your message in front of your customers in a way that engages them and convinces them to act in a way we’ve pre-designed.

Oh, and they work for you around the clock.

By the end of the project, you will have:


A 24/7 customer-education platform.

Educate prospects, convert customers, and drive inquiries, all without having to lift a finger. By the end of the project, you will have a website that educates customers about what you do around the clock.


A customer-centric lead-generator.

We build all our sites focused on two things: 1) the visitor and 2) turning that visitor into a customer. We do so by staying hyper-focused on visitor-flow and lead generation.


A dynamic platform that enables growth.

It's not about "having a website". It's about having an asset that helps your business today while supporting your growth tomorrow. It's not just a static billboard. It's a dynamic marketing machine that can be used to tell stories, run promotions, generate leads, and publish content your customers love.


A powerful brand and reputation builder.

People are wired to make judgments based on their first impression. We make sure that that impression is the exact one you want them to have.

Case Study
The Only Thing That Matters: Results

The Property Twins

The Property Twins were well-known Langley realtors but were struggling to bring in consistent leads – organically.

Ethos put together a strategy to develop the brand and build a website that monopolized the long-tail search keywords for Langley real estate.

The result was a 1,000% increase in organic traffic and leads within the first 30 days, and the project had a 100% ROI that same month.

project proposal.

based on our discussion, these are the options we think would best suit you.

a detailed description of each is in the section below.
core recommendation.

Brand Strategy development

Investment: $2,499

Before you develop your digital world, we ALWAYS recommend knowing what your brand strategy is.

This means knowing what your brand stands for, what it promises to your customers, and the personality it shows up as and attracts your client.

This ensures you show up to the market with a clear and compelling message that resonates with your customers. It will save you a lot of headaches down the road.

The first step is to develop your brand strategy and to get clear on:

  • what you are
  • what you aren’t
  • how to position yourself in the market, and
  • how you will differentiate your product offering.

In this step, we get very clear on how you will add value to your customer’s lives and differentiate yourself from competitors. On average, for our clients, a solid brand strategy increases the lifetime value of the customer and cuts down on leads that don’t convert.


  • Industry research to understand the current state of the industry.
  • Competitor research to understand the supply and demand for your unique style.
  • 2 x one-hour brand strategy session to get crystal clear on your brand, its promise, how it shows up, and its personality. This is your attraction factor.
  • Determined and agreed upon brand strategy

customized web Development

Investment: $6,999

This isn’t just a fresh coat of paint.

This is designing your website and web strategy from the ground up and positioning you to be able to drive traffic, capture leads, and most importantly, convert them to high-quality customers.

By the end of this build you will have a unique and one-of-a-kind site that is built around your brand and the customer, all designed to act as a 24/7 sales machine that generates and converts interest into leads.

Not only will your site have all the foundational requirements, but will be built from the ground up to look unique to your brand (no fucks given). It will also be built around leading a customer to your desired action – whether that’s picking up the phone, giving you their email, or booking a gig.

Website development includes:

  • Up to eight photography-focused pages including:
    • Homepage
    • Weddings
    • Family
    • Blog
    • About
    • Testimonials & Reviews
    • Working With You
    • Scheduling + Booking
    • Contact
  • Foundational SEO to match existing site, call-to-actions, analytics, and social sharing set-up included.
  • Email capture set-up included, if required.
  • Transferring all existing blogs and structuring appropriately.

Lead Capture power-up

Investment: $1,799

With the core of your business being about attracting client leads, lead capture strategy is a no-brainer. Done right, it will help convert regular browsers into qualified leads – and that’s the whole damn point!

A website is NOT just about putting your information into the world. It’s about designing purchase pathways and a series of steps that lead your visitors from landing on your page to completing your desired action.

And make no mistake, this is an intentional and designed process.

With this Power-Up, we create distinct user flows throughout your site that will follow predictable, quantifiable, and repeatable patterns, promoting customers to take whatever action we decide is the best intention for the page.


  • Designing and implementing specific lead capture calls to action throughout the site,  so that we can turn casual browsers into qualified leads and eventually paying clients.

Keyword + content power-up

Investment: $1,499

If SEO plays a role in your marketing strategy (it does), make sure your SEO strategy is actually done right. Otherwise you’ll be wasting your time on the content treadmill, pumping out words that don’t do jack.

With the Keyword + Content Power-Up, we ensure that your site is optimized for search engines from the get-go, and then make sure the correct keywords are targeted and that your content strategy is dialed to convert casual browsers into clients.

This add-on ensures that the site we build matches customer search queries and beats out the competition to those coveted spots on top of Google – a must for any business that wants to grow.


  • Detailed keyword research for your company and at least three competitors.
  • On-page keyword integration and on-page SEO integration.
  • Content strategy to convert warm traffic into qualified leads.

don't just take our word for it...

While we like to think our work speaks for ourselves, what we really care about is how it performs for our customers once it’s in the wild.

Don’t take our word for it, see what they have to say!

our work.

A media hub and creative platform designed to promote and market amazing talented musicians from around the world.

A service-focused real estate agent looking to establish himself among the big players in a competitive Vancouver market.

On a mission to fill the void between mental health and society’s issues discussing it. 

A team of top 1% realtors looking to do real estate a little bit differently.

A high-growth B2B software as a service (SAAS) company focused on redefining the Employee Benefits space.

A Canada-wide employee benefits provider that services employers across the country with benefit programs and group retirement plans.

An established Industrial Moving Company looking to cement their digital presence and beat out their local competitors.

An digital fitness platform providing expert-design workout programs, live daily workouts, and outcome-focused fitness programs – all proven to get results.

A fast-growing, Vancouver-based podcast that explores conversations for the passionately curious.

oversized fine print.

We are huge fans of keeping all the cards face up and making sure everyone knows all the little details.


The domain for the website will be provided by the client. If no domain is currently purchased, we will seek out and purchase a domain on your behalf. All costs will be covered by the client.


If the client does not have a preferred hosting choice, website hosting will be determined by Ethos, based on our experience, as well as the needs of the website. All costs for hosting, themes, and plugins will be covered by the client.


All content and copy will be provided by the client and uploaded to the site by Ethos.

Images will be jointly sourced by both parties and the cost of images, if any, will be covered by the client.

post-launch hosting.

Your website needs to work for you, your business, and your customers, and in today’s competitive web environment, you have to ensure your website is working at it’s best.

Content updates, software updates, plugins, performance, backups, and security all need to be regularly maintained to make sure that your site is performing competitively.

But your time is valuable – and it should be spent running your business. That’s where we come in.

We have packaged a range of Website Care Plans that will keep your site fresh, backed up, performance-optimized, and secure.

We encourage you to think intelligently about your website. You’ve made an investment. Now, make sure it’s working for you.

You can view our packages here.

our happy clients.

we let our work speak for itself.

I can sincerely recommend Ethos as a tight-knit team of result-driven, highly-skilled and passionate creatives. Their workflow is full of wonderful ideas and they have the ability to execute. The end result was absolutely amazing.


Matt Lister

CEO, Cloud Advisors
Working with Ethos we were able to really hone in on what our vision actually looked like and they delivered something that blew our expectations away. They gave us a website and platform that we can really use to grow the podcast.

Joss Biggins

Founder, thinkspace podcast

When I came to Ethos, I didn’t really know what I wanted. All I knew was that it had to be simple, beautiful, and showcase my photography. The team there blew me away and my site has paid itself off 1000x over. Seriously, they are amazing.


Angela Ruscheinski

Founder, Angela Ruscheinski Photo

let's build something beautiful.

To move forward, simply reply to our email thread.