eComm proposal

developed for cannarelax

What We Do

powerful eCommerce experiences that convert leads into customers and clicks into cash.

Before We Begin

a quick word.

We’ve been doing this for over 10 years, and while a lot has changed, the fundamentals haven’t.

We believe that at the end of the day, your eCommerce site should do three things for you:


It should be a powerful customer educator.

Helping potential customers to understand what you are all about – effortlessly.


It should be a powerful driver of acquisition.

We make it easy for customers to become, well, customers!


It should do a lot of the heavy lifting for you

Your website should be like an employee that's selling for you around the clock, work for you day-in and day-out without you having to lift a finger.

To achieve this for you, we blend our unique knowledge of behavioural psychology, search engine optimization, user experience and design, funnel creation, and beautiful design to create experiences that both educate AND convert your customers.

We look forward to working with you.

– Julian

project goal.

To provide herbs r us with an eCommerce site that acts as a 24/7 sales machine.

It's Not "Just A Website"

what you're getting.

Our websites aren’t just websites.

They are customer-focused, conversion-centric sales platforms designed to put your message out in front of your customers in a way that gets them to act.

By the end of the project, you will have:


A 24/7 sales platform.

While physical stores have to close, websites don't. The right investment in a solid e-commerce site will help keep sales rolling in around the clock.


Stronger marketing through social & search.

When you own your platform, you can set it up to be first in line when people go looking for the goods you got. If you don't have a platform, there's nothing to go searching for.


Stronger conversions and brand love.

Buyers are on the internet to shop, and your site enables you to showcase your products in a way that is right for them. Collect emails, build loyalty, create rewards, and foster a stronger community all through your website. This all adds up to create repeat customers and a lotta brand love.


key sections.

Our websites aren’t just websites.

They are customer-focused, conversion-centric sales platforms designed to put your message out in front of your customers in a way that gets them to act.

By the end of the project, you will have:



This is where we make a statement, capturing the customer's attention and showcasing the top products you are selling.


shop + products + categories

The heart of it. The products section layouts out all the products you have and makes it easy for customers to browse through and purchase them.

The site will have 40-50 products plus variants.



This section lets people know who you are and what you're all about. Showcase your story, reviews, and sales pitch.



Make it easy to showcase your latest products, events, and anything else your company visually cares about.



Make it easy for customers to get in touch with you with a clear and inviting contact page. Remember, the more contact with customers, the more brand love.

The Non-Negotiables

website reqs.

unique to your store:

Based on our conversation, your store needs the following:

  • up to 60 products
  • up to 10 categories and unlimited sub-categories.

eCommerce platform requirements:

The platform must:

Purchasing – enable a customer to easily explore and buy products.

Products – be able to manage various products by singles and in categories, as well as host an unlimited number of products and product variants.

Rich Product Descriptions – have rich product description capabilities including detailed descriptions and images.

Inventory – be able to manage product inventory.

Payment & Refunds – manage all payments and refunds, as well as provide tracking and PCI compliance.

Taxes – manage all tax requirements depending on the customer’s jurisdiction.

Discounts & Promos – manage the creation and execution of discounts & promo codes.

Shipping – be able to integrate shipping solutions.

Notifications – provide email notifications for things such as purchases.

Deposits – be able to make financial deposits directly into a designated account.

User Accounts – provide solutions for user account log-ins.

Cart Recovery – provide abandoned cart recovery for increase conversion.

website platform requirements:

The platform must:

Content Creation and Editing – enable the client to build out additional pages and add/edit content and images.

Blog – enable the integration of a blog (not included in original build)

Age Checker – provide the ability to verify the users age before allowing site entry.

Search Engine Optimization (SEO) – ensure that Page Title, Page Summary and other critical SEO elements are able to be created.

Analytics – provides integration to various analytics platforms, for real-time analytics/reporting.

Privacy Requirements – allow for GDPR compliance.

The Business Stuff

investment & timeline.


Bringing your 60 product store to market will require an investment of:

$5,299 + taxes

payable in two-terms (50% upfront, 50% upon completion).


To complete the new eCommerce site will take:

4-6 weeks

to design, develop, and launch – provided that the content is provided in a timely matter.


don't just take our word for it...

While we like to think our work speaks for ourselves, what we really care about at the end of the day is how our customers feel once we’ve completed their site.

Don’t take our word for it, take theirs.

included in all packages.

Training Sessions To Get You Fluent
Secure Customers Transactions & Check Out
Rich Products Descriptions That They'll Fall In Love With
Conversion Focused Design and Build


Supercharge your eCommerce site with these powerful add-ons. Add them to any of the packages above.

eCommerce site hosting

starting at $59 per month

Want us to host your site and keep it secure?Want us to take care of your site once it’s out in the wild? We’ll cover that, making sure your products stay up to date, your website stays fresh, analytics are delivered into your inbox, and that your performance stays on top of its game.

eCommerce care packages

starting at $199 per month

Want us to take care of your site once it’s out in the wild? We’ll cover that, making sure your products stay up to date, your website stays fresh, analytics are delivered into your inbox, and that your performance stays on top of its game.

professional product copywriting

$99 per product, $299 per page
bulk discounts available

Get a dedicated professional copywriter to write powerful product copy that convinces customers to buy.

product photography

Custom quote upon request

Beautiful product photos sell. It’s just a fact. Chat with us about how to get product photos that make customers fall in love.



Supercharge your eCommerce site with these powerful add-ons. Add them to any of the packages above.

Email Marketing Set-Up

starting at $999

If you’re serious about your eComm store, email marketing is a must.

Only 3% of buyers make a purchase on their first visit.

The right email marketing set-up ensures that you capture these potential customer’s interest and have the ability to nurture them until they become customers.

Strategic Messaging Power-Up​

starting at $1,499

Benefit-focused messaging is a key part of building any great company – and any great website.

So, how well does your messaging connect with the customers looking for your service?

How do you know?

With the Strategic Messaging Power-Up, we develop simple and clear customer-focused marketing messages that your customers can understand and will act on.

We research your customer’s current pain points and language choices and develop a brand voice that is easy to remember and engaging – because it’s that of your customers.

We then leverage this new brand voice to write web messaging that brings to life how your brand will help customers and what it will make them feel.

With Strategic Messaging in place, your brand will live, talk, and engage with the people who matter most to your business – in the way they want to be engaged with.

If we didn’t know how it worked, we’d honestly call it magic.


  • In-depth company and customer research.
  • 1x – 2-hour exploration interview with a marketing member of your team.
  • An outline of the key marketing messages that resonate best with your customers.

Keyword + seo Power-Up

starting at $1,499 / $599 per month Ongoing

In order to ensure that your site is optimized for search engines from the get go, we first need to understand what your customers are searching for and what your competitors are doing.

This add-on ensures that the site we build matches customer search queries and beats out the competition to that number one spot in Google – a must for any business that wants to grow.


  • Detailed keyword research for your company and at least 3 competitors.
  • On-page keyword integration and on-page SEO integration.

Lead Capture + funnel Power-Up

Starting at $1999

A website is NOT just about putting your information into the world. It’s about designing purchase pathways and a series of steps that lead your visitors from landing on your page to completing your desired action.

And make no mistake, this is an intentional and designed process.

With this Power-Up, we create distinct user flows throughout your site that will follow predictable, quantifiable, and repeatable patterns, promoting customers to take whatever action we decide is the best intention for the page.


  • Designing and implementing specific lead capture calls to action throughout the site, making sure we maximize our ability to convert customers.

our work.


An up-and-coming apparel company changing the way we look at mental health.

Package: Template

A progressive and playful vegan CBD company creating the chillest gummies.


A fast-growing LA-based beauty company with an evolving line of products.

our happy clients.

we let our work speak for itself.

I can sincerely recommend Ethos as a tight-knit team of result-driven, highly-skilled and passionate creatives. Their workflow is full of wonderful ideas and they have the ability to execute. The end result was absolutely amazing.


Matt Lister

CEO, Cloud Advisors
Working with Ethos we were able to really hone in on what our vision actually looked like and they delivered something that blew our expectations away. They gave us a website and platform that we can really use to grow the podcast.

Joss Biggins

Founder, thinkspace podcast

When I came to Ethos, I didn’t really know what I wanted. All I knew was that it had to be simple, beautiful, and showcase my photography. The team there blew me away and my site has paid itself off 1000x over. Seriously, they are amazing.


Angela Ruscheinski

Founder, Angela Ruscheinski Photo

oversized fine print.

We are huge fans of keeping all the cards face up and making sure everyone knows all the little details.


The domain for the website will be provided by the client. If no domain is currently purchased, we will seek out and purchase a domain on your behalf. All costs will be covered by the client.


If the client does not have a preferred hosting choice, website hosting will be determined by Ethos, based on our experience, as well as the needs of the website. All costs for hosting, themes, and plugins will be covered by the client.


All content and copy will be provided by the client and uploaded to the site by Ethos.

Images will be jointly sourced by both parties and the cost of images, if any, will be covered by the client.

post-launch hosting.

Your website needs to work for you, your business, and your customers and in today’s competitive web environment, you have to ensure your website is working at it’s best.

Content updates, software updates, plugins, performance, backups, and security all need to be regularly maintained to make sure that your site is performing competitively.

But your time is valuable – and it should be spent running your business. That’s where we come in.

We have packaged a range of Website Care Plans that will keep your site fresh, backed up, performance-optimized, and secure.

We encourage you to think intelligently about your website. You’ve made an investment. Now, make sure it’s working for you.

finally, get an eCommerce site that converts.

💎 💎 💎

Are you thinking about a new brand?

Before you do, take us up on a free 30-minute brand chat.

We’ll share all our branding secrets with you – telling you what we’ve learned completing hundreds of projects.

No obligations. No hard sell.

Schedule your free branding consult today.